Staying Real in Israel
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No one want to bring visitors to Israel more than yours-truly…but NOT at any cost…
G-d’s mandate to the Jewish People, their “chosen-ness”, calls for us to be a “light unto the nations”. We are supposed to embody the moral standards set out in the Torah (Bible). It is encumbent upon the Jewish State of Israel to portray those moral ideals and proper Torah/Bible values to the world…this ad just doesn’t do it…

Israelis prove that size doesn’t matter

Canadian Council for Israel, Jewish Advocacy release 54-second ad depicting a couple in bed as part of campaign aimed at enticing Canadian university students to visit Holy Land. Not everyone seems to be pleased

Reprinted from YNet News/Shalom Life

VIDEO – If sex truly sells, then the Canadian Council for Israel and Jewish Advocacy just boosted tourism in Israel. In conjunction with the Israeli consulate in Canada, CIJA recently released a 54-second spot as part of the “Size Doesn’t Matter” campaign, which aims to entice Canadian university students to visit the Middle Eastern country.

The ad depicts a couple in bed, with the woman looking at the man’s crotch saying she can’t go there because “it’s too small.” The man replies, “I consider this a spot of worship. It may be small, but it’s brought the driest places to life. Baby, this is paradise.” The camera then pans to Israel maps and pocket guides placed strategically on the man’s lower body parts.

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The video attempts to promote the more attractive side of Israel, but not everyone seems to be pleased. Jewish blogger Richard Silverstein thinks the ad was made in “bad taste” and says it ignores the cultural complexities any tourist will discover while visiting Israel. He says, “I’m simply flabbergasted that Israel would use the promise of fellatio and cunnilingus to promote itself.”

Writer Neal Ungerleider, who is based in New York but spent a good amount of time in Israel, believes the ad was humorous but completely missed the mark in promoting the country itself. He says, “It is hard to believe even a single viewer will show interest in visiting Israel or have a higher opinion of Israel because of the ad. As even a first year employee at an advertising agency will tell you, associating your country with small genitalia isn’t the smartest move to attract tourism.”

This is not the first time, however, that Israeli governing bodies have opted for sex-themed promotional material. In 2007, four bikini-clad women from the Israel Defense Forces posed in sexy army-wear for Maxim magazine’s July issue.

David Saranga, consul for media and public affairs in New York, said to the New York Post that the spread was supposed to improve the image of Israel among men aged 18-38 years old. But the Maxim photos received a lot of backlash from critics and even Israeli female legislators who found the images to be pornographic. Fast forward to present times and Israel promotions continue to stir controversy with the Size Doesn’t Matter campaign.